x
Breaking News
More () »

Revamping the River Bank Run: Amway is the new title sponsor

It's no longer the Fifth Third River Bank Run.

GRAND RAPIDS, Mich. - Runners and walkers will be lacing up their sneakers for the iconic River Bank Run next year, but the event has undergone some changes.

River Bank Events and Media LLC announced today that Amway will take over as the title sponsor of the event next year, taking Fifth Third's place. The race will now be referred to as Amway River Bank Run. David Madiol from Amway will now serve as race director and says the things that the River Bank Run is known for will not change including many members of the race staff.

“Fifth Third Bank has supported this race for many years and has taken a great idea and turned it into the largest 25K race in the country,” said Russ Hines, River Bank Events and Media Chief Executive Officer. “They reached out to their community partners and Amway is stepping up to make sure the race continues for years to come.”

“The River Bank Run is one of West Michigan’s most anticipated events every year, attracting participants from around Michigan, the United States, and globally” said Michael Nelson, Amway’s Chief Administrative Officer. “This race tradition now becomes Amway’s largest local engagement, and exemplifies our commitment to health and wellness in the community.”

The 42nd Amway River Bank Run is set for Saturday, May 11, 2019 downtown Grand Rapids. As usual, it will feature a 5K run and walk, 10K and 25K runs and a 25K handcycle and wheelchair race.

David Madiol from Amway will now serve as race director and says the things that the River Bank Run is known for will not change including many members of the race staff.

Make it easy to keep up to date with more stories like this. Download the 13 ON YOUR SIDE app now.

Have a news tip? Email news@wzzm13.com, visit our Facebook page or Twitter.

Before You Leave, Check This Out