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It's more than just lip gloss: West Michigan cosmetic line empowers girls, women

Girlpalooza! doesn't just sell lip gloss, the owner shares her passion for empowerment.

GRAND RAPIDS, Mich. —

"Be Good to Yourself!" is the tagline for a West Michigan cosmetic company that is doing more than just selling lip gloss.

Girlpalooza! was created by West Michigan mother Becky Vandenbroek. When Becky said when she noticed her daughter wanted to start using makeup, she began to research the makeup industry and hunt down the safest products. 

When Becky didn't find products that lived up to her standards, she said she decided to make her own and Girlpalooza! was born. 

Girlpalooza! offers 100% vegan, and paraben-free products made with real ingredients that are also cruelty-free certified such as lip glosses, shampoo, bath bombs and body butters.

But it's more than just makeup, Becky told 13 ON YOUR SIDE. In addition to the safe and cruelty-free products, Girlpalooza! also encourages females of all ages to "Be Good to Yourself!" Becky's company works to empower young women and girls to love themselves, regardless of whether they use makeup products. 

In honor of Valentine's Day, and more aptly Galentine's Day, Becky is offering our viewers 20% off any Girlpalooza! product. Just use promo code GALENTINESDAY20 at the check out on their website.  It's the perfect time to grab some products for the young girl in your life so she can enjoy a spa day with clean beauty. 

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