GRAND RAPIDS, Mich. — You may have noticed some exciting changes at your local Family Fare.

Now 18 of the SpartanNash-owned grocery stores are celebrating a grand re-opening, new branding, and expanded, innovative offerings for shoppers.  The upgrades represent an $18.3 million investment that has resulted in 120 local jobs.  

Family Fare also unveiled a new logo and mission: to be the trusted, go-to neighborhood market that provides real values for real people. The grocery chain is “keeping it real” for store guests, with five brand promises of keeping it real local: keeping it real with value beyond price; keeping it real with affordable wellness; keeping it real socially smart; and keeping it real fun and indulgent.  

Stores featuring the new Family Fare branding include: 

  • 6370 Lake Michigan Drive in Allendale
  • 2245 84th St. SW in Byron Center
  • 1181 W. Randall in Coopersville
  • 6480 28th Ave. in Georgetown Township
  • 1415 E Fulton St. in Grand Rapids
  • 5241 Northland Drive in Grand Rapids
  • 2755 Lake Michigan Drive in Grand Rapids
  • 1225 Leonard NE in Grand Rapids
  • 4325 Breton Road SE in Grand Rapids
  • 3960 44th St. SW in Grandville
  • 1185 S. Washington in Holland
  • 993 Butternut Dr. in Holland
  • 5221 Cherry Ave. in Hudsonville
  • 1965 Baldwin St. in Jenison
  • 6127 Kalamazoo Drive SE in Kentwood 
  • 2275 Health Drive SW in Wyoming
  • 2900 Burlingame Ave. SW in Wyoming
  • 9479 Riley St. in Zeeland

To learn more, visit shopfamilyfare.com/keeping-it-real.

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