A West Michigan team has been quietly brewing an idea for a TV show for almost the last two years. Now, it's ready to crack open.
The show, titled Modern Ahabs, explores the hunt for the world's most elusive craft beer.
With this generation's boom in brewing, craft beer has become more than a casual pastime hobby. Like rookie cards in mint condition or vintage toys still in their original packaging, craft beer is a worldwide phenomenon — a drinkable collector's item.
Modern Ahabs dives into the unique fanaticism that steers the pursuit for these highly sought-after, coveted trophies — known to enthusiasts as "whales."
Jason Ley, who created the show, wrote and produced the episode. He enlisted the help of director, Ben Wilke and his video production company, Deep End Films, to film and edit Modern Ahabs.
Modern Ahabs is a non-staged, reality-style episodic series.
The premiere of the pilot episode of Modern Ahabs on Thursday, July 21, 2016.
- It will take place at Wealthy Theatre, located at 1130 Wealthy St. SE in Grand Rapids.
- Doors open at 7 p.m., with a surprise, episode-themed Founders draft tapped at that time to celebrate the occasion.
- This free event is open to the public.
- General admission seating will be first-come, first-served.
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