MUSKEGON, Mich. — A Muskegon Community College student is one step closer to making his idea a reality after winning $10,000 through the Sarnicola Award.
Alex Slocum, who graduates in May with a Graphic Design Entrepreneur associate degree, has temporarily named his winning business idea the Standing O Studios, in homage to the sports abbreviation for a standing ovation.
“The idea of the business is to create a small Midwestern, small market-based media company that focuses on reinventing authentic and creative content, as opposed to the bigger dogs, like ESPN, that will repeat the same headlines every single day,” explained Slocum. “If we can have more story lines that focus on small markets, then maybe those small markets become bigger markets.”
Slocum says the Standing O Studios will be a two-person operation with himself and his lifelong friend Dalton Fuller, who is completing his degree at Michigan State University.
The business is about a year from its launch.
“The biggest difference the Sarnicola Award is going to make is that I won’t have zero dollars when I start,” said Slocum. “The Sarnicola Award allows me to get all of the equipment I need - the computers, monitors, green screen, office space, and desks. I have been working off a laptop for my whole college journey.”
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