Sunday’s Super Bowl will likely be the most watched scheduled event of 2016.

The big game usually draws big ratings which is why the commercial spots cost so much—there’s millions of eyes watching ready to receive a message.

The biggest message of the day may have slid past millions though because it wasn’t in a $2 million ad, instead it was a part of the Halftime show.

Beyoncé released her song “Formation” on Saturday, which would have been Trayvon Martin’s 21st birthday.

The video surrounding the song showed a strong message about social inequalities with themes about Hurricane Katrina, “hands up don’t shoot” and graffiti on a wall that read “Stop killing us”—a clear message about highly-publicized police killings.

The lyrics, while at times typical pop verbiage, also made it perfectly clear that black people, specifically black women, should love who they are, where they come from, love their family and their imperfections.

Cam Newton bailed on his post game press conference and was called immature and fans screamed that as a role model he should behave with more class and poise. Cleary we expect more from celebrities and athletes.

We expect more from prominent figures.

Well here’s a celebrity actively trying to be a role model—Beyoncé has bailed out peaceful protesters from Ferguson and Baltimore “Black Lives Matter” rallies, she’s partnering with the Community Foundation of Greater Flint to create a fund that will address long-term developmental, education, nutrition and health needs of the children affected by the Flint water crisis, and down the street from the birthplace of the Black Panthers of Self -Defense, during Black History Month, Beyoncé paid homage to an organization founded decades ago in self-defense from police brutality by dressing in all black with black berets.

My grandfather was a Detroit police officer for 36 years. He taught me a lesson that seems more important now than ever: One can respect police officers and the job they do yet still demand social justice and change. They are not mutually exclusive.

Blue Lives Matter, yes.

All Lives Matter, yes.

But according to Google data, nobody was searching for those sayings until “Black Lives Matter” started trending. Now, people are speaking up and speaking out, because as I’ve said before: Real change can’t happen until all sides come together to start a dialogue and make people aware of real issues.