COLUMBUS, Ohio — "Beat ❌ichigan" week is in full swing.

The No. 2 Ohio State Buckeyes will be in Ann Arbor this weekend to face the No. 10 (AP rankings) Wolverines.

RELATED: The letter 'M' crossed out on Ohio State campus ahead of Michigan game

In honor of "The Game," all babies born between this week at The Ohio State Wexner Medical center will recieve "Beat ❌ichigan" blankets.

Columbus hospital gives Beat ❌ichigan blankets to newborns
10TV Web Staff

Hospital employees have also been giving the newborns OSU helmet-inspired caps to celebrate the festivities this week.

Twelve babies were born on the first day of "Beat ❌ichigan" week.

RELATED: WATCH: Ohio State Marching Band pays homage to "Classical Toons," cuts Michigan flag during halftime show