ELK RAPIDS, Mich. -- Leaders from Imperial Beverage and Shorts Brewing Company are working together to get one particular type of beer to nearly 900 retailers within 24 hours, from tap to shelf.
Why? Well, they say Psychadelic Cat Grass (yes, that's really what it's called) is a flavorful beer best enjoyed when it's fresh, or else it will lose its flavor over time.
At 12:01 a.m. on Friday, May 25 employees at Shorts gathered to make that effort happen, posting a video to their Facebook page showing how it's done.
Before dawn, they reported the beer had been packaged and was on its way to store across Michigan.
“We’ve seen a great deal of success with the Psychedelic Cat Grass release events the last two years, and we’re excited to grow this one-of-a-kind event and deliver more beer to more retailers than ever before,” said Tim Braun, Imperial Beverage Brand Manager in a release.
Psychedelic Cat Grass is a triple dry hopped American India Pale Ale first brewed for HopCat.
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Matt Gard is the Senior Producer of 13 ON YOUR SIDE Mornings. If you have a story idea, you can contact him on Twitter, @mgard_wzzm13 or by e-mail, MattGard@wzzm13.com.